Working in public relations for almost nine years now, I always thought I understood marketing. Two of my college roommates were marketing majors, so we
My first encounter with editorial calendars was when I was an intern at Edelman. My job was to compile and categorize the editorial calendars for
Much like the Cheshire Cat told Alice in Lewis Carroll’s classic, if you don’t know where you want to go then it doesn’t matter which
In August, the Aubia Communications Blog will focus on strategic communications, in particular content strategy. I start with this post about how to develop a
