Next month is Accredited in Public Relations Month. Throughout April, the Aubia Communications Blog will focus on professional development. With the assistance of guest blogger Courtney Anderson, I kickoff the month-long focus early with her commentary here on progressing a career in communications. I then start the month with a post about the changes coming to the APR, followed by some tips on pursuing higher education in PR, and I wrap it up with an interview with a PRSA Professional Development co-chair.
Communications is a competitive field. Mid size markets – such as Hampton Roads – don’t have a significant number of job openings at any given time. When openings are available, the competition is fierce with many qualified (and over qualified) applicants. So how can you stand out from the crowd and position yourself as the best candidate? Don’t wait for a career opportunity to appear, now is the time to invest in your professional development.
1 1. Join the Public Relations Society of America National and your local chapter.
PRSA now offers webinars at no additional charge to members. A local chapter membership is also very valuable as it allows you to build your professional network.
2. 2. Be a chapter leader.
By taking on a leadership role, you build your creditability in the field. As you move up the ranks, you will hone your skills and gain experience managing budgets. This also increases your visibility. Many senior communications chapter members are the hiring managers for opportunities that may interest you. Wouldn’t it be great if they already knew who you were?
3. 3. Develop an online presence.
You should have a LinkedIn account now. Many employers have recruiters searching online to fill opportunities that you might not even realize are out there. Let them come to you.
4. 4. Embrace change.
A career in communications is fast-paced. There’s always something new out there. Learn it. Stay abreast of industry trends. Knowledge truly is power.
5. 5. Step outside of your comfort zone.
Sometimes you may need to take a non-management position to get your foot in the door at a large organization, especially ones that promote from within. Along with No. 4, by challenging yourself and stretching your boundaries, you build valuable new skills.
So you may be wondering if these methods are really worth the extra effort. I say yes. Why? Because all of them have worked for me. Start small. Give one or two a try. What do you have to lose?
Courtney Anderson, APR has more than six years of experience in marketing and public relations in diverse industries. She currently serves as president-elect of the Hampton Roads Chapter of the Public Relations Society of America. Courtney earned her Accreditation in Public Relations in 2011. Find her on LinkedIn.
