Measurement & Evaluation Archives - Aubia Communications

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Measurement & Evaluation

Review of "Social Media Measurement: A Step-By-Step Approach" by Angela Jeffrey, APR

This post is a paper I wrote for my Public Relations Measurement & Evaluation course at Syracuse University in the summer of 2013. This review is of Angela

February 20, 2014 No Comments

Measurement & Evaluation

Proving the worth: How to make a public relations measurement and evaluation plan

Last summer sitting in my master’s classes at Syracuse University, I had two major epiphanies. The first was how much psychology plays in public relations,

February 13, 2014 No Comments

Measurement & Evaluation

The AVE is dead: 3 ways measurement and evaluation in public relations are changing

In February, the Aubia Communications Blog will explore the new industry focus of measurement and evaluation in public relations. I start with trends in the

February 6, 2014 No Comments