I recently finished Pam Didner’s Global Content Marketing, and I highly recommend this excellent step-by-step guide to creating your own global content marketing strategy.

Didner provides clear instructions on how to accomplish this complex task using actual examples from many top corporations from around the world. With her experience and knowledge, this book is like having your own professional coach every step in the global content marketing journey.

Global content marketing in the real world

With my new job, I’ve been tasked to develop just such a strategy for our multinational corporation. I put the following slides together to introduce this new concept to our global team.

Do you have a global content marketing strategy?

Do you work in a multicultural environment? I would love to hear how you approach this evolving process.