Public Relations
The psychology of PR
“Minds are bundles of expectations, preferences, ways of inference, geared to the greatest possible cognitive result for the smallest processing effort.” Three weeks ago I
“Minds are bundles of expectations, preferences, ways of inference, geared to the greatest possible cognitive result for the smallest processing effort.” Three weeks ago I
The final step in the four-step Strategic Communications process is evaluating what you’ve implemented. In this stage, you will measure your results against your objectives