Branding
Meet Jane: What is a brand?
Is a brand a logo? A tagline? An icon? If you said yes, you’re correct – but you’re wrong. What makes up a brand? A
Is a brand a logo? A tagline? An icon? If you said yes, you’re correct – but you’re wrong. What makes up a brand? A
Working in public relations for almost nine years now, I always thought I understood marketing. Two of my college roommates were marketing majors, so we